Assignment 2- Product Summary Draft 3

According to the website "https://pearlauto.com" (n.d.), Pearl Rear Vision is a solar powered backup camera for cars which provides the driver with extensive vision of the car’s surroundings. With state-of-the-art image processing of “high dynamic range scenes”, the rearview screen is viewable under direct sunlight while the dark mode enables visibility in inferior light situation. It has a caution system which provides the driver with sounding and visual caution when there are obstructions to the lane caused by incoming traffic. The caution may be in the form of a motion of waves or intonation which becomes firmer as obstacles are in closer proximity. Not only can the rear view camera be readily installed on the car’s number plate, it is theft proof and uses the driver's phone via the Pearl app as the screen.

For these reasons, while there are many similar products in the market, Pearl Rear Vision is a useful product that can stand out from its competitors as it provides many unique functions.

One such function of Pearl Rear Vision is the ability of the drivers to use their mobile phones to control the view of the camera. In contrast, Pearl Rear Vision’s competitor, Garmin, has a similar product Garmin BC 30, that provides identical offerings such as the visibility of incoming traffic to avoid accidents. However, the driver need to purchase an additional portable navigator to synchronize with the camera to view the footage. Therefore, Pearl Rear Vision provides greater convenience for drivers as mobile phones can be used as the navigator instead of purchasing one which sets Pearl Rear Vision apart from competitor’s product like Garmin BC 30.

Another function of Pearl Rear Vision would be the caution system that becomes firmer when obstacles are in closer proximity. This can help to alert the driver to obstacles and minimize the risk of potential accidents. In contrast, according to Garmin's website, Garmin BC 30 does not comes with an alert system which is an important function for a rearview camera.

A vital function that give Pearl Rear Vision a competitive edge over competitors would be easy installation. Pearl Rear Vision's rearview camera can be set up easily without any drilling, wires or professional installation which brings convenience for users. In contrast, Garmin advised users to get Garmin BC 30 professionally installed due to complex installation required. According to a community forum for Garmin BC 30, many users had problems with the installation of the Garmin BC 30. As an important factor users consider when choosing a rearview camera would be the ease of installation, Pearl Rear Vision's rearview camera stands out from competitors's products like Garmin BC 30.

These unique functions offered by Pearl Rear Vision made the rearview camera an useful product by providing convenience for the users such as easy setup, an alert system as well as the pairing of the driver’s mobile phone with the camera. With this, it helps to prevent and minimize road accidents which is the purpose of the rearview camera. 

Reference:
Pearl Rear Vision. (n.d.). Retrieved October 07, 2016 from https://pearlauto.com/

Garmin BC 30. (n.d.). Retrieved October 07, 2016 from https://www.garmin.com.sg/products/ontheroad/bc30/

Venkatesan PRS. (2016, June 25). Pearl RearVision : Rear Camera For Your Car. Retrieved October 07, 2016, from http://geeksnewslab.com/pearl-rearvision-is-a-rear-camera-for-your-car/